Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century.

Some of the valuable information that you will learn from this eBook include:


  • What social media marketing actually is


  • The key elements of social media marketing


  • Why you need to develop a strategy 


  • Examples of goals that you can set


  • The importance of setting realistic goals


  • Conducting appropriate research into your industry and competition


  • Why you should define your target audience


  • How to choose the right social media platforms


  • Why it can be better to pick fewer platforms


  • Why it is imperative to develop a brand


  • The visual aesthetics to your social media profiles


  • Acknowledging the difference between advertising and marketing


  • The pros and cons of different social media platforms 


  • The importance of analytics


  • Why engagement is key


  • The important of having quality followers


  • Using inbuilt insight tools


  • How to start to use third party analytics 


  • Growing your reach


  • Content creation tips


  • Creating a content calendar


  • Knowing when to post your content


  • Regular and frequent content 


  • Collaboration opportunities 


  • Paid and sponsored content


  • The best way to reply to your comments


  • Knowing when to update your strategy


  • Revaluating your goals


  • And so much more!

Social Media Marketing Made Simple